{"title":"Amethyst · Birthstone of February","description":"\u003ch2 data-start=\"139\" data-end=\"183\"\u003e💜 Amethyst · Birthstone of Inner Balance\u003c\/h2\u003e\n\u003cp data-start=\"185\" data-end=\"457\"\u003eAmethyst, the birthstone of February, is known as a stone of \u003cstrong data-start=\"246\" data-end=\"296\"\u003ecalm energy, protection, and spiritual clarity\u003c\/strong\u003e. Its violet glow has long been associated with the crown chakra — believed to support intuition, emotional balance, and a deeper connection to one’s inner self.\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"735\"\u003eTraditionally worn as a talisman against negativity, amethyst is said to help quiet the mind, ease emotional tension, and encourage clear, thoughtful decisions. In crystal lore, it represents \u003cstrong data-start=\"651\" data-end=\"734\"\u003ewisdom without arrogance, strength without force, and confidence rooted in calm\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"1061\"\u003eOften chosen for moments of transition, self-growth, or reflection, amethyst is more than a birthstone — it is a symbol of protection, clarity, and gentle transformation. Whether given as a meaningful gift or worn as a personal reminder, amethyst carries an intention:\u003cbr data-start=\"1005\" data-end=\"1008\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1061\"\u003eto stay centred, protected, and true to yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1063\" data-end=\"1066\"\u003e\n\u003ch3 data-start=\"1068\" data-end=\"1103\"\u003e✨ Why Choose Amethyst Jewellery\u003c\/h3\u003e\n\u003cul data-start=\"1104\" data-end=\"1363\"\u003e\n\u003cli data-start=\"1104\" data-end=\"1166\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1166\"\u003eBelieved to absorb negative energy and promote inner peace\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1167\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1169\" data-end=\"1226\"\u003eAssociated with intuition, focus, and emotional clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1297\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1297\"\u003eA meaningful birthstone for February or moments of personal growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1298\" data-end=\"1363\"\u003e\n\u003cp data-start=\"1300\" data-end=\"1363\"\u003eSymbolic, elegant, and timeless — never loud, always powerful\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1365\" data-end=\"1368\"\u003e\n\u003ch3 data-start=\"1370\" data-end=\"1397\"\u003e🎁 A Stone with Meaning\u003c\/h3\u003e\n\u003cp data-start=\"1398\" data-end=\"1496\"\u003eChosen as a gift, amethyst says:\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cem data-start=\"1433\" data-end=\"1496\"\u003e“May you feel calm, protected, and confident in who you are.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1596\"\u003eChosen for yourself, it becomes a quiet ritual — a piece worn close, carrying intention every day.\u003c\/p\u003e","products":[{"product_id":"amethyst-line-bracelet","title":"Amethyst Line Bracelet","description":"\u003cp\u003e\u003cem\u003eEmbrace effortless elegance with this captivating bracelet. 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Sensitive skin approved.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aeterna Jewelry","offers":[{"title":"Default Title","offer_id":51928496537892,"sku":null,"price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2788\/1508\/files\/SLPR001-3.jpg?v=1768397487"},{"product_id":"amethyst-halo-pendant-necklace","title":"Amethyst Halo Pendant Necklace","description":"\u003cp\u003e\u003cem\u003eA striking silhouette that redefines everyday brilliance. 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Sensitive skin approved.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aeterna Jewelry","offers":[{"title":"Default Title","offer_id":51928515051812,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2788\/1508\/files\/XLPR001-2.png?v=1768398553"},{"product_id":"vintage-amethyst-statement-ring","title":"Vintage Amethyst Statement Ring","description":"\u003cp\u003e\u003cem\u003eA striking silhouette that redefines everyday brilliance. This ring is practically begging to be worn solo for quiet luxury or layered intricately for a bespoke, curated look.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e Premium Rhodium Plated Sterling Silver (Tarnish-resistant for everyday brilliance)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGemstone:\u003c\/strong\u003e Genuine Natural Amethyst\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsciously Crafted:\u003c\/strong\u003e 100% hypoallergenic and nickel-free. 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Crafted to catch the light from every angle, it seamlessly bridges the gap between classic heritage and contemporary chic.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e Premium Rhodium Plated Sterling Silver (Tarnish-resistant for everyday brilliance)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGemstone:\u003c\/strong\u003e Genuine Natural Amethyst\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsciously Crafted:\u003c\/strong\u003e 100% hypoallergenic and nickel-free. Sensitive skin approved.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aeterna Jewelry","offers":[{"title":"Default Title","offer_id":51928670667044,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2788\/1508\/files\/JZPR002-3.jpg?v=1768401196"},{"product_id":"amethyst-flower-stud-earrings","title":"Amethyst Flower Stud Earrings","description":"\u003cp\u003e\u003cem\u003eA masterclass in understated luxury. This ring commands attention with its radiant presence, designed to elevate your daily rotation or add a sophisticated touch to evening ensembles.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e Premium Rhodium Plated Sterling Silver (Tarnish-resistant for everyday brilliance)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGemstone:\u003c\/strong\u003e Genuine Natural Amethyst\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsciously Crafted:\u003c\/strong\u003e 100% hypoallergenic and nickel-free. 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Sensitive skin approved.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aeterna Jewelry","offers":[{"title":"Default Title","offer_id":51959417471268,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2788\/1508\/files\/XLPR002-1.jpg?v=1769439349"},{"product_id":"amethyst-eternity-band","title":"Amethyst Eternity Band","description":"\u003cp\u003e\u003cem\u003eTimeless sophistication meets modern craftsmanship. 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